Aspyr Media, Inc. Unveils New Logo – check it now at www.aspyr.com
New Look Reflects Business Growth
Aspyr Media, Inc. has updated its look with a new logo to coincide with the
company’s expanding business goals as it branches out in the gaming market
and other entertainment platforms.
The new logo remains true to the original, “star” Aspyr logo that has
branded the company since its inception in 1996, while simultaneously
working to enhance the recognition of the logo across more platforms
worldwide with the new, more solid graphic.
“By creating a new logo that is, essentially, an expansion of our current
logo, we are able to better align our corporate identity with who we are now
and how we see ourselves moving forward in the future, while at the same
time, not forgetting our past and what it has taken to get where we are
today,” Michael Rogers, CEO Aspyr Media, Inc.
Aspyr has grown its roots within the Mac gaming market, bringing such titles
as Harry Potter™, The Sims™, Madden NFL Football, Star Wars™, Tony Hawk and
Tomb Raider® to the Macintosh platform. While remaining dedicated to the
future of Mac gaming, Aspyr has begun to grow over the past few years by
releasing titles for other platforms, including PC games, Game Boy Advance
and handheld devices.
The new Aspyr logo will make it’s first product appearance with The Sims™ 2
for Mac. The Sims 2, one of the year’s most anticipated Mac titles, is
scheduled for release in mid-June.
Aspyr is continuing to stretch out among different entertainment platforms.
With the upcoming release of Stubbs the Zombie™: Rebel Without a Pulse this
fall, Aspyr will be publishing its first original title for Mac, PC and
Xbox. In addition, Stubbs’ accompanying soundtrack, also being released
later this year, is the first record produced by Aspyr. The new logo is a
visual interpretation of Aspyr’s growth.
The logo was created in-house by Aspyr’s design team.
Consumers should expect to see the new Aspyr logo as it is rolled out over
the next few months through all aspects of Aspyr relations, from advertising
to product packaging.
About Aspyr Media
Aspyr Media, Inc. is a leading entertainment publisher that delivers fun in
the form of games, music and DVDs. Founded in 1996, Austin-based Aspyr
specializes in delivering to consumers the diverse media content they seek.
The company identifies quality entertainment opportunities and leverages
them across multiple platforms by tailoring its services to suit the product
and consumers interests. Visit Aspyr Media on the web at www.aspyr.com.
